Communities are built to listen to what people want and let them drive the evolution of what it is. The idea is to listen to what they are looking for and provide them the tools they need and facilitate the change. Listening is the best thing you can do. Organizations often create online communities as a way to bring people together around a shared common purpose for expansive online collaboration and growth.
An online community establishment in this day and age allows people to navigate through challenging decisions, analyze what is the best platform and best tool, and/or simply analyze how to integrate A with B. It allows for ease of access to a limitless world to connect and exchange knowledge with like-minded people. Other benefits include the following:
-Having an online community eliminates the need of spending hours doing a Google search on a topic that has more than likely been addressed in a community thread.
-Communities come with a support system. This support may come in the form of an employee providing guidance and feedback or from other users.
-An online ecosystem provides a platform where people are able to exchange information, giving everyone who participates a voice.
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